Category Archives: Promotion

  1. SEO Basics for Authors


    August 20, 2017 by Nathaniel Tower

    Authors have a lot on their plates. They have to be writers, editors, and promotional machines. Let’s add one more …
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  2. 5 Reasons Your Book Isn’t Selling


    February 24, 2015 by Nathaniel Tower

    So you just had a new book published. Congratulations, by the way. Huge accomplishment. How did you celebrate? A week …
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  3. Customers Also Bought What? Learning from Your Amazon Book Page


    February 11, 2015 by Nathaniel Tower

    Even if you hate Amazon, chances are that’s where many of your book sales happen. We can vilify Amazon all …
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  4. Are You a Writer or a Soulless Promotional Machine?


    December 4, 2014 by Nathaniel Tower

    In order to be a writer today, you also have to be able to promote your work. Long gone are …
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  5. 5 Innovative Book Marketing Techniques for the Desperate Writer


    November 9, 2014 by Nathaniel Tower

    There are three major components to every book: Writing the book Publishing the book Selling the book   Of the …
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  6. Why You Need a Facebook Author Page


    April 20, 2014 by Nathaniel Tower

    I’ve heard many authors ask if they really need to create a Facebook author page. As with most things, the …
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  7. 7 Book Marketing Strategies Guaranteed Not to Lead to Sales


    April 12, 2014 by Nathaniel Tower

    So your book just came out. Congratulations. Now the hard work really begins. Here are my guaranteed-not-to-work book marketing strategies. …
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