Last Updated on March 25, 2019 by Nathaniel Tower
Some writers think blogging is nothing but a big ass waste of time. It’s not too hard to understand why. With millions of blogs and thousands more popping up every minute, it’s pretty difficult to get any real readership. Why spend time writing posts that no one is going to read? You could be using all that precious time to write short stories that no one is going to read.
Kidding, of course. Everyone’s going to read your stories. Especially if you have a blog. (Click here to learn the best way to start a blog.)
If you write fiction or poetry, you might view blogging as time away from your real writing. Unless you’re blogging your stories or poems (which will lead to even less readership on your blog), then a blog seems like it’s going to do very little service to your writing career.
But that’s simply not true. A good blog can sometimes advance your writing career more than that story or novel you’re working on. In fact, every writer should have a blog (but please don’t make your blog just a place to post your latest poem or story). Here’s why every writer should be blogging:
It’s good practice.
This shouldn’t be too hard to comprehend. Blogging is a kind of writing. If you are a writer, you need to write. Writing is practice for writing. You can’t be a good writer without putting in plenty of practice. You can’t be a good anything without a lot of practice. Think of blogging as all the ball-handling drills a basketball player does. No basketball player has ever actually used any of those drills in a game. But you’d better believe those drills make a big difference come game time. Even if you are a poet or a fiction writer, blogging will help you become better.
It can lead to sales.
If you write helpful articles on your blog, people will follow you. They will respect you. They may even buy your books. This doesn’t mean you have to promote your books on your blog. In fact, you probably shouldn’t. If your blog articles are good enough, your readers may look to support you on their own. People who’ve read my blog have bought and reviewed my books. I’ve personally bought books after reading other people’s worthwhile blogs. It works, and it’s not that awful self-promotion you do on Facebook and Twitter every day.
It can create opportunities.
On more than one occasion, someone has contacted me after reading a post on my blog and asked if I would write an article for their site or blog. These opportunities have typically involved the exchange of money as well as exposure. Your blog probably won’t make any money on its own (unless you want to sell your soul to advertising), but it can certainly lead to other opportunities.
It helps you establish a place in the writing community.
Most writers are good people. They want to become better writers and support each other. If your blog has helpful advice or interesting stories, other writers will appreciate what you’re doing. You’ll make more writing friends and more writing connections. This will make writing more rewarding whether you become a bestseller or not.
It can help your odds with publishers or agents.
Publishers and agents often want authors with an existing audience. This makes their jobs easier. A blog is a way to develop your internet presence. If a publisher sees you have a great blog with a lot of followers, they might be more likely to publish that great book of yours.
I won’t lie. I often think I’m wasting my time when I’m working on a blog post. But it’s definitely been a worthwhile and rewarding experience for me. And it’s also a good way to take a break from that horrible novel I’m working on.
Good points, Nathaniel! Well said.
I began my blog thinking I should, since I was finishing up a novel, and also people said I ought to have a ‘presence’. (Should and ought, my favorites!)
Surprisingly, I found that writing for my blog took on a role in my creative life that far exceeded what I had anticipated. Oh, I publish poems on it (driving off many readers, no doubt), and links to things I get published—but I also find myself writing essays and travel bits and pairing work with photos, just for fun. Just to try new things. Which is what creative work is all about, isn’t it? Pushing into new places, and showing up, as you mentioned, to practice, practice, practice. Oh, and it’s a great tool when procrastinating. Now back to my horrible novel…
Elaine, thank you for reading and sharing your own experience. You make a great point about the potential creativity on the blog. It can really help writers push into new territory. Good luck with the novel!
I agree. Blogging has lots of benefits for authors.
I agree. Blogging can have lots of benefits fro authors … as long as it’s not a source of distraction. Sharing on Twitter!
Kylie, thank you for reading and sharing!
Great post, Nathaniel! I can definitely relate to feeling like blogs are a total “waste of my time.” However, every time I think it’s worthless effort, I’ll have some boom in traffic or an exciting email inquiry or a great comment that makes me think, “Hey, this works! Awesome!” So, definitely keep at it, man! ( PageLynch.com )
Page, thank you for reading and sharing your own experience. I can’t tell you how many times I’ve thought about quitting the blog. But then something exactly like what you said happens. I’m glad I’m not alone.